From ABC7 New York · · 1m
Converse pulls racist sneaker ad after backlash
Converse removes ad criticized for KKK imagery after social media outrage.
In brief
Converse removes ad criticized for KKK imagery after social media outrage. Converse pulled a sneaker ad that critics said evoked KKK hood and lynching victim imagery, apologizing for the mistake. Originally reported by ABC7 New York.
Converse ad sparks outrage
Converse removed a social media ad criticized for evoking KKK hood and lynching victim imagery.
Critics call out imagery
Critics said a white triangular shape on Karina's skirt resembled a KKK hood and the sneakers looked like lynching victim feet.
Converse apologizes

Converse issued an apology, saying they removed the ad and would do better after understanding the image was deeply upsetting.
“We’re sorry. We understand why this image is deeply upsetting and recognize that we got this wrong.”
Critics demand action
Critics called for staff to be fired and a boycott, questioning how the ad cleared the company's vetting process.
Legal expert warns
A civil rights attorney said Converse’s apology doesn’t undo past failures in legal, marketing and leadership.
“We keep having this conversation because corporations keep failing the same test.”
What happens next

Converse will work to remove the ad globally and address how ads are screened before posting.
In short
Converse pulled a sneaker ad that critics said evoked KKK hood and lynching victim imagery, apologizing for the mistake.





