From AI Insider · James Dargan · · 1m
Meta's Muse AI Agent Hits 10M U.S. Downloads
Meta's Muse AI agent reaches 10 million U.S. downloads in 40 days.
In brief
Meta's Muse AI agent reaches 10 million U.S. downloads in 40 days. Meta's Muse AI agent achieved 10.9 million U.S. downloads in its first 40 days, outperforming rivals in retention and holding the top App Store spot. Originally reported by AI Insider.
Muse reaches 10M U.S. downloads
Meta's Muse AI agent recorded 10.9 million U.S. downloads in its first 40 days of release.
Previous milestone apps
The previous app to reach 10 million U.S. downloads was Meta's Threads in July 2023, with Disney+ as the only other non-game app.
Meta's ad spend boost
Muse accounted for 39% of Meta's ad spend in October, up from 23% in September.
Retention rates
Muse posted 30% retention after seven days and 23% after 14 days, compared with averages of 19% and 16% for ChatGPT, Claude and Grok.
Daily active users
Muse reached 2.5 million daily active users on October 16, holding the top U.S. App Store spot nearly every day since release.
The key point
Meta's Muse AI agent achieved 10.9 million U.S. downloads in its first 40 days, outperforming rivals in retention and holding the top App Store spot.
