From AV Club · · 40s
Cinemark bans Cliff Booth movie
Cinemark CEO says Cliff Booth film harms theaters long-term.
In brief
Cinemark CEO says Cliff Booth film harms theaters long-term. Cinemark won't show Netflix's Cliff Booth movie due to bad precedent, prioritizing theatrical exclusivity for Hunger Games. Originally reported by AV Club.
Cinemark bans Cliff Booth film
Cinemark CEO says The Further Mis-Adventures Of Cliff Booth isn't in their theaters' best interest.
“it's not aligned with the greatest interest of our theaters”
Netflix's Cliff Booth movie
Netflix's Cliff Booth film got an IMAX exclusive run before December 23 premiere.
Cinemark's reasoning
Cinemark says Cliff Booth sets bad precedent for theaters and harms long-term industry dynamics.
“it’s not constructive for the broader theatrical ecosystem”
Hunger Games priority
Cinemark will show Hunger Games: Sunrise On The Reaping in IMAX to counter Netflix's strategy.
What to remember
Cinemark won't show Netflix's Cliff Booth movie due to bad precedent, prioritizing theatrical exclusivity for Hunger Games.
