From AV Club · · 40s
IMAX CEO Confused By Cliff Booth Release Debate
IMAX CEO says theaters can play Netflix's Cliff Booth film alongside Hunger Games without conflict.
In brief
IMAX CEO says theaters can play Netflix's Cliff Booth film alongside Hunger Games without conflict. IMAX CEO Rich Gelfond claims theaters can run Netflix's Cliff Booth film and Hunger Games simultaneously, despite AMC refusing to screen it. Originally reported by AV Club.
Theater Release Debate
Cinemark and Regal declined to screen Netflix's Cliff Booth film due to Netflix's 27-day release window.
“they don't want to cut the legs off the hunger games”
IMAX CEO's View
IMAX CEO Rich Gelfond says theaters can play Cliff Booth and Hunger Games simultaneously without conflict.
“if you're a circuit that has hundreds or thousands of screens you could play hunger games on lots of screens and cliff booth on your imax screens and it's a win-win”
Netflix Release Timeline
Cliff Booth starts IMAX release November 25 and lands on Netflix December 23.
The bottom line
IMAX CEO Rich Gelfond claims theaters can run Netflix's Cliff Booth film and Hunger Games simultaneously, despite AMC refusing to screen it.
