Letterboxd users attempt to pool money

Letterboxd users are trying to buy the platform from its Canadian holding company Tiny by making a minimum $100 investment or donating $1 or more.

“The valuation of Letterboxd reflects the years of creative labor users have contributed to building the platform”

Tiny holds controlling stake in platform

Tiny, the Canadian holding company with a controlling stake in Letterboxd, has been shopping the platform to interested parties for months.

Letterboxd has 30 million users

Letterboxd has a staggering 30 million users, according to Inc, and is a space where celebrity users drop hot takes on films.

Celebrities use platform for reviews

Celebrities like Charli xcx, Rachel Sennott, Martin Scorsese, and Francis Ford Coppola share their top four movies on red carpets and film credits.

Users want to preserve platform

Movie fans from casual viewers to cinephiles are desperate to preserve the platform amid studio acquisition risks.

Campaign aims to prevent studio control

The campaign seeks to ensure the platform remains user-owned, not controlled by studios that could exploit its content.