YouTube's New Stance

YouTube has taken an aggressive stance on creators leaving the platform.

Competitors Threaten Revenue

Emerging competitors like Disney+, Tubi, and Netflix are nibbling YouTube's revenue base.

YouTube's Carrots and Sticks

YouTube offers brand deals to keep creators but threatens to remove them from Emmy campaigns and ad programs.

Lilly Singh's Statement

Lilly Singh says YouTube's lack of gatekeepers allows creators to tell stories unapologetically.

“Hollywood has real systemic issues, especially for women and people of color. Over the past few years, I received countless notes that weren’t about improving the project, but about making it 'more palatable,' 'more marketable,' or 'less niche.' That is fundamentally anti-creative. Our job is to tell our stories unapologetically. On YouTube, there are no gatekeepers demanding I make my brain baby more palatable for the masses. That authenticity is why my channel worked in the first place.”