From Allafrica · · 1m 30s
Gambian Fashion Entrepreneurs Target Global Recognition at CANEX
Gambian fashion founders use CANEX to expand globally while promoting local culture.
In brief
Gambian fashion founders use CANEX to expand globally while promoting local culture. Gambian entrepreneurs aim to gain international recognition through CANEX while integrating local textiles into global fashion. Originally reported by Allafrica.
Gambian Fashion Founders Attend CANEX
Mariama Jallow, Ndey Bassin, and Ida, founders of Bassin's Couture, attend CANEX WKND 2026 in Lagos, Nigeria.
Bassin's Couture Focuses on Women and Culture
Ndey Bassin Faye uses fashion to empower women and promote Gambian culture through local textiles.
Sourcing Challenges for African Textiles
Faye states sourcing diverse fabrics outside Gambian culture is difficult, with Europe and China easier sources than African countries.
CANEX Offers Business Opportunities
The four-day event connects entrepreneurs with suppliers, partners, and global markets for African fashion businesses.
Masterclass on Market Expansion
Anita Ehui highlights structural challenges in African fashion manufacturing and encourages local sourcing for stronger economies.
Global Market Strategy for African Brands
Entrepreneurs must identify target customers and avoid overcomplicating business decisions based on personal preferences.
CANEX Facilitates Collaborations
CANEX connects designers with potential customers and sparks collaborations through shared conversations.
Gambian Textile Traditions
Faye incorporates hand-woven Gambian fabrics into designs to promote local resources and cultural identity.
African Fashion Competes Globally
Faye and Ehui agree African fashion can compete globally but needs better infrastructure for African creatives.
CANEX Goals for African Creatives
CANEX WKND 2026 aims to empower African creatives to access global markets and drive economic growth.
What matters most
Gambian entrepreneurs aim to gain international recognition through CANEX while integrating local textiles into global fashion.
