Indonesia backs event tourism to boost visitor spending

Ministry backs event tourism strategy

The Tourism Ministry said it supports event-based tourism service packages to attract more tourist visits while lengthening visit durations.

Events as tourist attractions

R. Wisnu Sindhutrisno, the ministry's Event Strategy Assistant Deputy, said events such as music concerts, cultural festivals, and sports activities need to be positioned as tourist attractions that extend stays and increase spending.

“Not only a means of entertainment, but also a main driver of tourist movement, extending stays, increasing spending, and broadening destination promotion.”

Converting events into travel products

Creating event-based tour packages is a strategic step to convert the potential of regional, national, and international events into travel products that are easily accessible and valuable to tourists.

Collaboration across tourism industry

The ministry held a business meeting with event associations, organizers, and fifteen prospective partners from tourism business associations, transport providers, and online travel platforms to develop the strategy.

“The central government cannot go it alone. Cross-ministry and agency collaboration, the strength of associations, travel agencies, OTAs, hotels, the transport industry, and innovation from event organizers and communities are the key.”

Tourism targets for twenty twenty-six

The ministry targets sixteen million to seventeen point six million foreign tourist visits in twenty twenty-six and one point one eight billion domestic tourist trips.