From Ars Technica · · 1m 30s
Polestar's Formula 2030 concept previews its design future
The electric automaker debuts a low-slung hatchback concept that signals where its styling is headed, though it may never reach production.
In brief
The electric automaker debuts a low-slung hatchback concept that signals where its styling is headed, though it may never reach production. Polestar unveiled the Formula 2030 concept to preview its design direction, featuring new headlights and rear lights that will appear on production models. Originally reported by…
Polestar debuts Formula 2030 concept
The electric automaker spun from Volvo unveiled the Formula 2030 concept today. Polestar is owned by Chinese parent company Geely and cannot currently sell vehicles in the US.
Low roofline, two-box shape
The Formula 2030 is about the same length as a Polestar 2 but with a very low roofline. Its two-box shape resembles the Saab Aero-X, a final concept from the Swedish automaker.
Design signals future direction
The nose previews the next Polestar 2, and the rear light signature will show up on production Polestars. Polestar has not said whether the hatchback design will go into series production.
Design chief on the approach
Nahum Escobedo, head of exterior design at Polestar, said the concept features Dual Blade headlights, a wraparound visor-like windshield, and Single Blade rear lights while respecting core brand values.
“We wanted to evolve, while respecting the core design values we demonstrated with previous models that define the Polestar brand in such a recognizable way.”
Interior adds physical controls
The four-seat interior pushes Polestar's minimalism further. For manual driving modes, Polestar added physical controls including rocker switches and rotary controllers with a user-configurable UI.
Sustainability through design
The Formula 2030 was designed using monomaterials and with recycling in mind. Door interiors are fully recyclable, the chassis uses low-emission steel, and biocomposites replace traditional plastics.
What to remember
Polestar unveiled the Formula 2030 concept to preview its design direction, featuring new headlights and rear lights that will appear on production models.
