From Autoweek · Deb Williams · · 1m 20s
NASCAR Momentum with Work Ahead
NASCAR CEO Steve O'Donnell says the sport has momentum but needs work in five key areas.
In brief
NASCAR CEO Steve O'Donnell says the sport has momentum but needs work in five key areas. NASCAR CEO Steve O'Donnell states the sport has encouraging momentum but requires improvement in competition, audience growth, schedule strategy, international reach, and fan development. Originally reported by Autoweek.
NASCAR Momentum
With the antitrust suit settled, a new auto manufacturer entering the sport, and corporate interest rising, NASCAR CEO Steve O'Donnell described the sport as having encouraging momentum.
Five Pillars of Progress
O'Donnell outlined five pillars for growth: competition, audience growth and engagement, schedule and media strategy, international reach, and at-track fan development.
Fan Engagement Focus
O'Donnell emphasized connecting with new fans, noting interest from 18- to 34-year-olds is at its highest level since 2013.
Social Media Growth
NASCAR reported a 34 percent increase in social media impressions compared to last year, with continued focus on gaming platforms to attract new fans.
International Expansion
Cup races aired in more than 185 countries in 25 languages this year, with record attendance in Czechia and first female winners in Brazil.
Future Goals
O'Donnell plans to work with race teams on YouTube and improve storytelling to create more avenues for fans to engage with the sport.
The takeaway
NASCAR CEO Steve O'Donnell states the sport has encouraging momentum but requires improvement in competition, audience growth, schedule strategy, international reach, and fan development.
