From Autoweek · Deb Williams · · 50s
NASCAR Team Values Rise
Brad Keselowski says NASCAR team ownership values jumped after antitrust settlement.
In brief
Brad Keselowski says NASCAR team ownership values jumped after antitrust settlement. NASCAR team ownership values rose to $50m-$100m following antitrust settlement. Originally reported by Autoweek.
Antitrust Settlement
The antitrust lawsuit settlement between 23XI Racing and Front Row Motorsports and NASCAR closed 14 months after it started.
Team Valuation Increase
Team ownership values rose from $45 million to $50 million-$100 million since the settlement.
Keselowski's View
Brad Keselowski says NASCAR is now seen as a stable ownership asset with strong financial sustainability.
Sponsorship Shift
Keselowski describes live sports as the last bastion of advertising outside of social media platforms.
Market Recovery
Keselowski believes NASCAR is recovering from an eight to ten year downturn in the sport.
The bottom line
NASCAR team ownership values rose to $50m-$100m following antitrust settlement.
