From BBC News · · 1m 30s
Adidas sues White Fox over four-stripe design
The German sportswear giant claims the Australian fast-fashion label's four-striped clothes infringe its trademarked three-stripe logo.
In brief
The German sportswear giant claims the Australian fast-fashion label's four-striped clothes infringe its trademarked three-stripe logo. Adidas is suing Australian fashion retailer White Fox for selling clothes with four parallel stripes, claiming they infringe its trademarked three-stripe design and mislead consumers…
Adidas claims trademark infringement
Adidas is suing Australian fashion retailer White Fox, claiming it sells and advertises clothes with four parallel stripes that are deceptively similar to Adidas's trademarked three-stripe design.
Adidas asked White Fox to stop
The sportswear giant says it repeatedly asked the Sydney-based company to stop selling and promoting the four-striped clothes since March, but White Fox refused to comply with those requests.
Adidas claims consumer confusion
Adidas argues that White Fox's advertisements feature people wearing genuine Adidas items alongside the four-striped clothes, which might lead Australians to think Adidas has approved the design or is associated with White Fox.
White Fox altered images after lawsuit
After court proceedings were lodged last month, Adidas claims White Fox digitally removed stripes from images of Adidas shoes in online listings, first removing one stripe and then all three within a week.
First hearing begins Friday
The case goes to Federal Court of Australia on Friday. Adidas is seeking damages and wants White Fox to pay profits from the four-striped products plus interest and costs. White Fox was launched in two thousand thirteen.
The essence
Adidas is suing Australian fashion retailer White Fox for selling clothes with four parallel stripes, claiming they infringe its trademarked three-stripe design and mislead consumers into thinking the brands are connected.
