Apple Music opens London venue

Apple Music will open a 600-capacity concert hall at Battersea Power Station in London, underneath its UK headquarters.

Live shows and broadcasts

The venue will host one-off shows by major recording artists and new bands, all filmed and broadcast live online.

Apple Music vice president

Apple Music's vice president, Oliver Schusser, said the venue contains more cameras and speakers than any venue of its size worldwide.

“more cameras and speakers than any venue of its size, anywhere in the world”

London live music crisis

London's live music scene faces pressure with 45 venues closing last year alone, reflecting a national trend of 400 clubs closing between 2020 and 2025.

Venue design features

The venue has fluted vaults, brick-lined walls echoing Battersea Power Station's Art Deco architecture, with a 38-foot stage configurable for in-the-round or front-facing shows.

Apple Music's goals

Apple Music aims to create bespoke content to distinguish its service from competitors, helping artists connect with fans and promote new bands.

Artist and fan connection

Schusser stated that Apple Music wants artists to communicate with fans, not just deliver music, to understand why they made albums the way they did.

“For most artists, it's kind of sad in streaming. There's nothing for them to do.”