From BBC News · · 1m 20s
Levi's 1980s Denim Trend Returns
Levi's relists shares as 1980s denim trend resurges.
In brief
Levi's relists shares as 1980s denim trend resurges. Levi's relists shares on NYSE as 1980s denim style returns, driven by millennials and Gen Z. Originally reported by BBC News.
Levi's relists shares
Levi's will relist shares on the New York Stock Exchange after leaving the public market in 1985.
1980s denim trend returns
Global jeans sales grew 4.3% in 2017-18, with US sales rising 2.2% after four years of decline.
501 jeans resurgence
The 1980s 501 jeans, featured in 'Friends' and '90210', return in lighter blue washes.
Mom jeans trend
High-waisted 'mom' jeans with relaxed legs gain popularity among models and influencers.
Acid wash revival
Actress Shailene Woodley wears acid wash jeans, signaling a trend that hasn't yet reached mass market.
Millennials and Gen Z drive trend
Millennials and Gen Z want to connect with 1980s culture, driving demand for vintage denim styles.
Levi's financial growth
Levi's US turnover grew from $4.4bn four years ago to $5.5bn, reflecting the denim trend's impact.
Fashion analyst insights
Retail analysts say Levi's is in a good position to monetize the 'mom' jean trend and grow the business.
Trend sustainability
Levi's is a short or medium-term investment as denim popularity will eventually wane again.
The headline
Levi's relists shares on NYSE as 1980s denim style returns, driven by millennials and Gen Z.
