From BigGo Finance · BigGo Finance · · 1m 30s
AI Tokens Launch on China's Double 11
Chinese AI vendors open stores on Double 11 but most plans see minimal discounts.
In brief
Chinese AI vendors open stores on Double 11 but most plans see minimal discounts. Major Chinese AI vendors launched token subscription plans on Double 11 but most offered negligible discounts, with sales remaining low despite a 450% month-on-month GMV increase. Originally reported by BigGo Finance.
AI Tokens Debut on Double 11
Major Chinese AI vendors including Zhipu, MiniMax, Alibaba Cloud and Qwen Office opened stores on Tmall and JD.com to sell token subscription plans.
Most Plans Barely Discounted
Zhipu's monthly card was cut by 3 yuan, while some MiniMax monthly cards offered 50% off for first orders.
Token GMV Surges 450%
Token category GMV on Taobao rose 450% month-on-month on the first day of Double 11.
Sales Remain Low
Flagship-store volumes for token products stayed in the hundreds despite the surge in GMV.
Platforms Compete for Entry Point
Platforms aim to capture the top-up entry point for ai services, while vendors seek to reach individual users through e-commerce.
Inconsistent Pricing Standards
Token pricing varies widely, with inconsistent metering standards and poor top-up experiences reported by users.
Zhipu's Pricing Details
Zhipu's GLM Coding Plan Lite monthly card was priced at 118 yuan, cut to 115 yuan on JD.com.
MiniMax Offers 50% Discount
MiniMax provided 50% off the first order on some monthly cards starting at 24.5 yuan.
Tmall's AI Space Station
Tmall launched an AI top-up center called 'AI Space Station' during Double 11.
In short
Major Chinese AI vendors launched token subscription plans on Double 11 but most offered negligible discounts, with sales remaining low despite a 450% month-on-month GMV increase.
