From BigGo Finance · BigGo Finance · · 1m 40s
Eternal's Goyal: AI Agents Threaten District More Than Zomato, Blinkit
Eternal's founder warns AI shopping agents pose medium-to-high disintermediation risk to District, not Zomato or Blinkit.
In brief
Eternal's founder warns AI shopping agents pose medium-to-high disintermediation risk to District, not Zomato or Blinkit. Eternal's founder Deepinder Goyal says AI agents threaten District's going-out business more than Zomato and Blinkit due to lack of fulfilment infrastructure. Originally reported by BigGo Finance.
Goyal's AI Risk Assessment

Eternal founder Deepinder Goyal says AI shopping agents pose medium-to-high disintermediation risk to District business.
“There is growing conversation around AI agents that shop on behalf of consumers. The prevailing narrative is simplistic: agents will become the default commerce interface, and platforms that fail to adapt will be disintermediated.”
Why District Faces Higher Risk
District covers restaurant discovery, reservations and event ticketing, leaving room for external agents to bypass the marketplace.
“A restaurant table or a non-exclusive concert ticket can be found and booked through other channels, leaving room for an external agent to bypass the marketplace.”
Zomato and Blinkit's Safety
Zomato and Blinkit are insulated because they control fulfilment infrastructure that agents cannot replicate.
“Food delivery and quick commerce require restaurants, riders, routing systems and payments to move in step.”
Survey Evidence

Surveys show 65% of Zomato app opens are exploratory, with users browsing 12 menus and over 100 food images before ordering.
“Surveys cited by the founder indicate that more than 65% of Zomato app opens are exploratory, with users browsing an average of 12 menus and more than 100 food images before ordering.”
Fulfillment as Key Asset
When an order goes wrong, customers expect one party to fix it within minutes, and today that is Eternal.
“When an order goes wrong, such as a missing item, a spilled meal or a damaged product, the customer expects one party to fix it within minutes, and today that is us.”
Dark AI and Temple Initiatives
Dark AI is expected to bring data-driven dark kitchens for Zomato and dark stores for Blinkit, while Temple signals diversification.
“Dark AI is expected to bring in Dark AI stores like Dark Kitchen for Zomato and Dark Store for Blinkit.”
Q3 Results
Eternal's September-quarter results show consolidated adjusted revenue up 76% to ₹24,621 crore, quick commerce revenue up 94%.
“Metric (Q2 FY27, consolidated) Amount Change YoY Adjusted revenue ₹24,621 crore +76%”
District's Financial Strain
District's adjusted EBITDA loss widened to ₹64 crore from ₹1 crore, signaling growing vulnerability.
“District's adjusted EBITDA loss widened to ₹64 crore from ₹1 crore.”
Investor Sentiment
Analysts expect Eternal shares to trade between ₹290 and ₹320 as the market digests results and strategic moves.
“Choice Broking executive director Sumeet Bagadia put immediate support for Eternal shares at ₹290, with ₹275 below that, and resistance at ₹320.”
What This Means
Eternal's capital spending in protected segments may offset AI agent threats, with District remaining the most vulnerable.
“If Goyal is right that fulfilment is the durable asset, Eternal's heaviest capital spending sits in the protected part of the business.”
What to remember
Eternal's founder Deepinder Goyal says AI agents threaten District's going-out business more than Zomato and Blinkit due to lack of fulfilment infrastructure.





