From BigGo Finance · BigGo Finance · · 1m 10s
FTC Orders Walmart, Uber, Delta and Six Others to Explain Personalized Pricing Data
FTC demands Walmart, Uber, Delta and six firms disclose personalized pricing data practices.
In brief
FTC demands Walmart, Uber, Delta and six firms disclose personalized pricing data practices. FTC orders nine companies including Walmart, Uber and Delta to explain how they use personal data for individualized pricing and wages. Originally reported by BigGo Finance.
FTC Orders Nine Companies
Federal Trade Commission sent information demands to nine companies including Walmart, Target, Uber, Lyft, DoorDash, Instacart, Delta, United and JetBlue.
Personalized Pricing Data
The agency seeks details on whether companies use location, browsing history and income to set individualized prices and wages.
FTC Chairman's Statement
Chairman Andrew N. Ferguson said consumers and workers deserve to know how their data shapes what they are charged and paid.
Political Context
The orders arrive ahead of congressional elections where living costs dominate voter concerns.
Algorithmic Pricing Concerns
Software that feeds on individual-level data to serve different prices to different people is nearly impossible to detect from outside.
Study Purpose
The agency plans to publish a study to inform regulators and lawmakers about algorithmic pricing and wage-setting tools.
Next Steps
The study could accelerate state-level bans forcing retailers and delivery platforms to abandon personalized pricing tools.
The big picture
FTC orders nine companies including Walmart, Uber and Delta to explain how they use personal data for individualized pricing and wages.
