Huawei's Richard Yu Tests Luxeed V8

Richard Yu announces Luxeed V8 test drives on Weibo, countering rumors he no longer oversees Huawei's auto business.

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Nov 8, 2026

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Huawei's Richard Yu Tests Luxeed V8

Richard Yu announces Luxeed V8 test drives on Weibo, countering rumors he no longer oversees Huawei's auto business.

In brief

Richard Yu announces Luxeed V8 test drives on Weibo, countering rumors he no longer oversees Huawei's auto business. Richard Yu, Huawei's executive director and Consumer BG chairman, announced nationwide Luxeed V8 test drives on Weibo, directly addressing rumors he no longer directly manages Huawei's automotive…

Richard Yu Announces Luxeed V8 Test Drives

Huawei's Richard Yu announces test drives for Luxeed V8 on Weibo, seemingly rebutting talk he no longer directly oversees the automaking business

On the afternoon of Nov. 7, Richard Yu, Huawei executive director and chairman of the Consumer BG, announced nationwide test drives for the Luxeed V8 on Weibo.

“we have not received such information”

Rumors of Reduced Oversight

For nearly a month, Yu posted nothing car-related, fueling market speculation that he no longer directly managed Huawei's automotive business.

Huawei's Response to Speculation

A Huawei representative said they had not received information confirming Yu no longer directly oversees the automotive business.

“we have not received such information”

Yu's Role Changes

Huawei's Richard Yu announces test drives for Luxeed V8 on Weibo, seemingly rebutting talk he no longer directly oversees the automaking business

Yu stepped down as chairman of Huawei's Intelligent Automotive Solution BU in April 2:2025 to become vice chairman of Yinwang.

Harmony Intelligent Mobility Alliance

The Harmony Intelligent Mobility Alliance falls under Huawei's Consumer BG, meaning Yu retains management responsibility for it.

Market Reaction

The test-drive announcement provides short-term sentiment support for HIMA's channel partners and supply-chain suppliers.

The one thing

Richard Yu, Huawei's executive director and Consumer BG chairman, announced nationwide Luxeed V8 test drives on Weibo, directly addressing rumors he no longer directly manages Huawei's automotive business.

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