From BigGo Finance · BigGo Finance · · 1m 10s
Hyundai and Kia Target 14% EU Small EV Growth with Ioniq 3
Hyundai and Kia launch Ioniq 3 and Bayon to counter Chinese EV surge in Europe.
In brief
Hyundai and Kia launch Ioniq 3 and Bayon to counter Chinese EV surge in Europe. Hyundai and Kia aim to boost European small EV sales by 14% using new models as Chinese brands accelerate market share gains. Originally reported by BigGo Finance.
European small EV sales surge
European small EV sales rose 14.4% to 97,689 units from January to August 2026.
Chinese brands accelerate in Europe
BYD surged 163% and Chery Automobile jumped 250.9% in European sales from January to August 2026.
Hyundai and Kia's counter strategy
Hyundai and Kia plan to launch Europe-only Ioniq 3 and redesigned Bayon to defend market share.
Ioniq 3 specifications
Ioniq 3 features 61 kWh battery for 496 km range and reduced aerodynamic drag.
Bayon safety upgrades
New Bayon includes highway driving assist, 360-degree camera, and forward collision-avoidance assist.
Hyundai and Kia sales performance
Hyundai and Kia's European sales fell 2.2% to 534,670 units from January to August 2026.
Chinese brands' market impact
Chinese brands are eroding European small-car market leadership with low-priced EVs.
The key point
Hyundai and Kia aim to boost European small EV sales by 14% using new models as Chinese brands accelerate market share gains.
