From BigGo Finance · BigGo Finance · · 1m 10s
KFC Drops Pepsi for Coca-Cola in US
KFC ends 40-year Pepsi partnership with Coca-Cola in 2027 US rollout.
In brief
KFC ends 40-year Pepsi partnership with Coca-Cola in 2027 US rollout. KFC US operations switch from PepsiCo to Coca-Cola starting January 2027 for 3,718 locations. Originally reported by BigGo Finance.
KFC US Partnership Ends
KFC US operations announced the end of its roughly 40-year beverage partnership with PepsiCo.
Switch to Coca-Cola in 2027
KFC will switch to Coca-Cola starting January 2027 for all 3,718 US locations.
US Only Change
The change applies only to US locations; KFC China remains with Yum China.
KFC US President Statement
Catherine Tan-Gillespie called it a pivotal step in KFC revival with innovation platform.
Partnership History
The partnership began in 1986 when PepsiCo acquired KFC as part of food expansion.
PepsiCo's Challenges
PepsiCo faces snack business weakness and activist investor pressure.
Coca-Cola Shares Rise
Coca-Cola shares hit intraday record high of $94.10 on announcement day.
PepsiCo's Market Position
PepsiCo retains agreements with Taco Bell and KFC's international operations.
KFC China Unaffected
KFC China locations operated by Yum China remain with PepsiCo's Kang-Pepsi Alliance.
Here's the gist
KFC US operations switch from PepsiCo to Coca-Cola starting January 2027 for 3,718 locations.
