From BigGo Finance · BigGo Finance · · 1m 20s
Orion Expands Custard Production to $226M Yearly
Orion boosts global custard production capacity to $226.3m annually, targeting it as next global brand after Choco Pie.
In brief
Orion boosts global custard production capacity to $226.3m annually, targeting it as next global brand after Choco Pie. Orion expanded custard production capacity to 300 billion won annually to grow it as a global brand after Choco Pie. Originally reported by BigGo Finance.
Orion expands custard production capacity
Orion has raised global production capacity for its Custard brand to an annual maximum of 300 billion won (approximately $226.3 million).
New production lines in South Korea, Vietnam, India
New Custard production lines began operating in South Korea in September and recently in Vietnam and India.
Custard sales last year
Custard posted 154 billion won (approximately $116.2 million) in combined domestic and overseas sales last year.
Overseas sales share
Overseas sales from China, Vietnam and India accounted for 76% of the total.
Overseas sales growth
Overseas sales also maintained double-digit growth from January to September this year.
Custard as next global brand
Orion plans to diversify products tailored to local food cultures and pursue a premium strategy to build Custard into a global brand following Choco Pie.
Custard's market position
In a 2025 retail index service survey by NielsenIQ Korea, Custard ranked No. 1 in market share in the half-baked cake segment.
The takeaway
Orion expanded custard production capacity to 300 billion won annually to grow it as a global brand after Choco Pie.
