From BigGo Finance · BigGo Finance · · 50s
Reddit's AI Paradox
Reddit's AI training fuels chatbots while Google's AI Overviews drain its search traffic.
In brief
Reddit's AI training fuels chatbots while Google's AI Overviews drain its search traffic. Reddit's AI training data drives chatbots but Google's AI Overviews cut search referrals, causing a 13% global traffic drop. Originally reported by BigGo Finance.
Reddit's AI Paradox
Reddit CEO Steve Huffman calls AI a paradox for the platform.
“AI does not exist as we know it without Reddit”
Search Traffic Drop
Similarweb estimates global visits fell 13% year over year.
Weekly Referrals Lost
Reddit lost over 1 million weekly search referrals in October.
Q3 User Metrics
Q3 daily active uniques rose 12% to 130.3 million.
US User Decline
US daily users slipped 2% year over year.
Q4 Revenue Guidance
Reddit guided Q4 revenue to $1.0 billion-$1.03 billion.
Google Data Deal
Reddit's $60 million-a-year Google data deal expires in 2027.
Login Requirement Test
Reddit will test US login requirement this quarter.
The headline
Reddit's AI training data drives chatbots but Google's AI Overviews cut search referrals, causing a 13% global traffic drop.
