From BigGo Finance · BigGo Finance · · 1m 10s
South Korea's Mass-Affluent Investors Shift to Stocks
South Korea's mass-affluent investors boosted stock holdings 139% while cutting deposits.
In brief
South Korea's mass-affluent investors boosted stock holdings 139% while cutting deposits. South Korea's mass-affluent investors increased stock assets 139% and reduced term deposits by 34% in their 20s. Originally reported by BigGo Finance.
Shinhan Card Analysis
Shinhan Card Big Data Research Institute analyzed financial assets from end-December 2024 to end-August 2026.
Asset Growth Rates
Total financial assets rose 29% with mass-affluent investors growing 27% and high-asset bracket 54%.
Mass-Affluent Shift
Mass-affluent investors cut term deposits and boosted stock assets by 139% in their 20s.
Age Group Shifts
20s: deposits down 34%, stocks up 139%; 70s and older: deposits up 10%, stocks up 151%.
Liquid Funds Growth
20s and 30s maintained liquid deposits and installment savings while 40s and 50s saw declines.
Age Group Momentum
20s stock growth surged from 37% to 130% while 60s and 70s slowed from 112% to 62%.
Base Effect
Older investors' slower growth attributed to base effect from earlier stock investments.
Market Implications
Wealth gap widens as high-asset investors gain more from stock market rally.
At a glance
South Korea's mass-affluent investors increased stock assets 139% and reduced term deposits by 34% in their 20s.
