From BigGo Finance · BigGo Finance · · 50s
Xibei exits 60% stake in Tianbian Noodles
Xibei's Tianbian Clay Pot Noodles brand, Jia Guolong's 11th sub-brand, closes 26 outlets nationwide after 10 previous failures.
In brief
Xibei's Tianbian Clay Pot Noodles brand, Jia Guolong's 11th sub-brand, closes 26 outlets nationwide after 10 previous failures. Xibei's Tianbian Clay Pot Noodles, Jia Guolong's 11th sub-brand, has 26 stores left after 10 previous failures. Originally reported by BigGo Finance.
Xibei exits 60% stake
Xibei's subsidiary Tianbian Brand Management (Beijing) Co., Ltd. exits 60% stake in Inner Mongolia Tianbian Braised Noodles Catering Co., Ltd.
Tianbian brand details
Tianbian Clay Pot Braised Noodles is Jia Guolong's 11th sub-brand launched this year with per-person spending of 40 to 55 yuan.
Store closures
26 stores remain open as of October 13 after 10 previous sub-brands failed nationwide.
Recent closures
Beijing, Shanghai, Hohhot, Ningbo stores closed or suspended since September.
The headline
Xibei's Tianbian Clay Pot Noodles, Jia Guolong's 11th sub-brand, has 26 stores left after 10 previous failures.
