From Billboard · Jessica Roiz · · 40s
Billboard and Maybelline Partner for Latin Music Week
Billboard and Maybelline launch artist-focused beauty platform at Latin Music Week 2026.
In brief
Billboard and Maybelline launch artist-focused beauty platform at Latin Music Week 2026. Billboard and Maybelline partner to showcase Latinx artists through a new beauty platform at Latin Music Week 2026. Originally reported by Billboard.
Executive Keynote at Latin Music Week
Yasmin Dastmalchi, president of Maybelline and essie US, spoke with Billboard's Leila Cobo at Latin Music Week 2026.
“One thing music and makeup have in common is self-expression, but also emotions. It’s about letting artists be themselves”
Artist Partnerships Highlighted
Maybelline partners with Miley Cyrus, Becky G, and Nicki Nicole for authentic Latinx beauty engagement.
“We’ve partnered with her because she’s used Maybelline her entire life. That’s something near and dear to her heart”
New Platform Announced
Billboard and Maybelline launch 'Maybe we’re next' platform to spotlight Latinx artists at Latin Music Week 2026.
“The Latinx community is super engaged in beauty. They’re very passionate and connected to beauty”
In short
Billboard and Maybelline partner to showcase Latinx artists through a new beauty platform at Latin Music Week 2026.
