From Billboard · Sophie Dunne · · 1m 20s
Bose x Thom Browne Luxury Headphones Launch
Bose and Thom Browne release $950 headphones blending fashion and audio tech.
In brief
Bose and Thom Browne release $950 headphones blending fashion and audio tech. Bose and Thom Browne launch $950 QuietComfort Ultra Headphones (2nd Gen) with luxury materials and fashion design for the retail market. Originally reported by Billboard.
Bose and Thom Browne collaborate
Bose and Thom Browne create a $950 collaboration that merges luxury materials with fashion design for the QuietComfort Ultra Headphones (2nd Gen).
Headphones debut on runway
The headphones first appeared at Thom Browne's Fall 2026 show in San Francisco on February sixth during the GQ Bowl presentation ahead of Super Bowl LX.
Preorder and launch dates
Available for preorder September twenty-fourth, the headphones launch on September twenty-eighth with cashmere-coated details and four-bar branding.
Bose technology features
The headphones use Bose's QuietComfort Ultra Headphones (2nd Gen) with upgraded noise cancellation, lossless USB-C audio, longer battery life, and improved processing.
Immersive audio capabilities
Bose Immersive Audio plus Cinema Mode creates a spacious soundstage for movies and video, supporting phone calls with background-noise reduction and up to thirty hours battery life.
Fashion focus over tech
Thom Browne transforms the hardware into a tailored suit, making the headphones feel less like electronic devices and more like deliberate fashion accessories.
The essence
Bose and Thom Browne launch $950 QuietComfort Ultra Headphones (2nd Gen) with luxury materials and fashion design for the retail market.
