Camilo Partners With Starbucks

Colombian singer Camilo has partnered with Starbucks in Latin America and the Caribbean for a campaign called 'My Coffee. My Ritual'.

Campaign Launches October

The 'My Coffee. My Ritual' campaign will roll out over months with activations inspired by Camilo's relationship with coffee and music.

Camilo's Coffee Ritual

Coffee is a ritual that keeps Camilo in the present moment, marking his morning and connecting him with others.

“Coffee is a ritual that keeps me in the present moment”

Starbucks' Partnership Goal

Starbucks aims to celebrate personal rituals and create opportunities for customers to connect through coffee and music.

“Coffee often becomes part of the rituals that shape our daily lives”

Camilo Creates Playlist

Camilo will create a 'My Coffee. My Ritual' playlist featuring tracks from his album Para Cuando Sean Mayores and previous hits.

Community Experiences

Select customers will participate in curated Starbucks x Camilo experiences inspired by rituals that bring people together.