Hip-hop vinyl goes subscription

Chris Schwartz is launching Vinyl Societe on October 31st, billing it as the first hip-hop vinyl subscription service. Members will pay $40 to $45 monthly for exclusive releases.

“"The Culture built us. We build it back."”

Ruffnation's high-end vinyl strategy

Ruffnation Entertainment has been releasing classic and new underground hip-hop albums on audiophile-grade vinyl with one-of-a-kind artwork. Recent releases include Wu-Tang Clan's Black Samson and Ice Cube's Man Up.

Schwartz's track record in hip-hop

Schwartz founded Ruffhouse Records in 1989 with Joe Nicolo, signing The Fugees, Lauryn Hill, Wyclef Jean, Cypress Hill, Nas, Kris Kross, and DMX. He later relaunched as Ruffnation Entertainment.

Collectors are spending big on vinyl

Ruffnation's Black Samson vinyl sold out all 5,000 copies at $59.90 each last year. Schwartz says the market is at "the zenith of collectability right now."

“"We're at the zenith of collectability right now."”

Subscription model targets dedicated fans

Vinyl Societe will operate entirely on pre-orders with a monthly fee. Schwartz aims for 7,000 to 10,000 subscribers in year one, targeting fans willing to pay for music they're passionate about.

“"There are more people out there that are willing to pay for the music they're into than people realize."”

Value beyond the music itself

Vinyl Societe will offer bonus CDs, one-of-one poster art, and premium presentation. Schwartz emphasizes that "presentation is 85% of the meal" for collectors.

“"Presentation is 85% of the meal."”

Timing amid industry shifts

Columbia House shut down its 71-year-old mail-order music service last month. Schwartz remains confident Vinyl Societe can succeed by focusing exclusively on hip-hop collectors.

“"You can't be all things to all people."”