From Billboard · Chris Eggertsen · · 40s
HYBE Americas Launches Latin Pop Label
HYBE Americas launches TRU Records with Santos Bravos as first artist.
In brief
HYBE Americas launches TRU Records with Santos Bravos as first artist. HYBE Americas launched TRU Records to develop Latin pop artists, with Santos Bravos as debut artist. Originally reported by Billboard.
Hybe Americas launches tru records
Hybe Americas announced a new record label targeting Latin pop artists with Santos Bravos as debut artist.
“the launch of tru records represents a unique opportunity to champion latin american talent and bring it to new audiences around the world”
Santos Bravos debuts with hybe
Santos Bravos, created by hybe americas, will develop through hybe's artist training process that produced k-pop stars like bts.
Hybe's latin pop strategy
Hybe combines global expertise with latin american culture to build artists with international reach while staying true to their identity.
The big picture
HYBE Americas launched TRU Records to develop Latin pop artists, with Santos Bravos as debut artist.
