From Billboard · Sigal Ratner-Arias · · 1m 10s
Ivana Signs With Farruko's Label
Colombian singer Ivana becomes first woman signed by Farruko's Carbon Armor.
In brief
Colombian singer Ivana becomes first woman signed by Farruko's Carbon Armor. Ivana, 19, joins Farruko's record label Carbon Armor and management firm Massivo Entertainment as the first woman to sign with the label. Originally reported by Billboard.
Ivana Signs With Farruko

Ivana, a 19-year-old Colombian artist from Barranquilla, becomes the first woman to sign with Farruko's record label Carbon Armor.
Farruko's Statement
Farruko says Ivana is the first woman to join the project and that they saw her potential for identity, discipline and something different.
“For me, it's special that Ivana is the first woman to join this project. We're not just looking for artists; we're looking for people with identity, discipline and something different to bring to the table. When we met Ivana, we saw that potential. Now the work of building something big together begins.”
Oscar Paniagua's Statement
Oscar Paniagua, CEO of Carbon Armor and Massivo Entertainment, says Ivana embodies identity, talent and vision for their talent development strategy.
“At Massivo Entertainment and Carbon Armor, we are committed to developing talent comprehensively. Ivana embodies everything we're looking for: identity, talent and vision. We're very excited to begin this journey with Farruko and to write the next chapter of her career together.”
Ivana's Background

Ivana, who began her musical journey as a child, has released songs like La Vacante (Remix) featuring Ken-Y, De Lejos and Aguardiente.
How Ivana Connected With Farruko
Farruko discovered Ivana on social media, impressed by her talent, and she invited him to tag her in a song preview to build a professional relationship.
Ivana's First Release
Ivana's first release under this new chapter, Que Novedad, drops on October 1.
Here's the gist
Ivana, 19, joins Farruko's record label Carbon Armor and management firm Massivo Entertainment as the first woman to sign with the label.





