From Billboard · Alicia Urrea · · 1m 20s
Jung Kook dances into Calvin Klein's new denim campaign
The BTS star brings his signature moves to the fashion house's Fall 2026 'Feel the Fit' campaign.
In brief
The BTS star brings his signature moves to the fashion house's Fall 2026 'Feel the Fit' campaign. Jung Kook continues his multi-year partnership with Calvin Klein, starring in their Fall 2026 denim campaign that transforms the simple act of putting on jeans into a dance-filled celebration. Originally reported by…
Jung Kook stars in new campaign
The BTS member appears in Calvin Klein's Fall 2026 'Feel the Fit' denim campaign, the third chapter of the series that launched Wednesday.
A zipper sparks the dance
Directed by Renell Medrano, the spot shows Jung Kook pulling on jeans. The sound of the zipper sets the rhythm as he breaks into choreography.
Classic hits soundtrack the spot
The campaign features Bobby Brown's 'My Prerogative,' which hit number one in 1989, and Average White Band's 'Cut the Cake' from 1975.
The fit resonates with him
Jung Kook says after years with Calvin Klein, he appreciates how he feels in the brand's jeans. The fit and attitude really resonate with him.
“There's something about the fit and attitude that really resonates with me.”
Two new denim styles debut
The campaign introduces the '90s Straight Jean in washes from deep indigo to mid-blue, plus the oversized Baggy Jean in medium-blue.
A long partnership continues
Calvin Klein named Jung Kook a global brand ambassador in 2023. His solo hit 'Seven' with Latto debuted at number one that same year.
Here's the gist
Jung Kook continues his multi-year partnership with Calvin Klein, starring in their Fall 2026 denim campaign that transforms the simple act of putting on jeans into a dance-filled celebration.
:quality(85):upscale()/2026/10/13/140/n/1922564/92481b4b6acee772c7c540.83961646_.png)
