From Billboard · Sophie Dunne · · 2m
KPop Demon Hunters action figures swap faces to show emotion
Mattel's new collectibles let fans customize expressions while recreating iconic movie moments.
In brief
Mattel's new collectibles let fans customize expressions while recreating iconic movie moments. These action figures feature interchangeable faces and hands, letting collectors pose characters in different emotional states and recreate scenes from the film. Originally reported by Billboard.
Movie magic meets collectible toys
Mattel brings KPop Demon Hunters characters to life with action figures inspired by the film's most memorable looks and moments. Each figure features interchangeable facial pieces so fans can switch up expressions.
HUNTR/X trio in their signature looks
Rumi, Zoey and Mira arrive in their How It's Done outfits from the movie, each with multiple points of articulation for dancing, posing and demon-fighting action.
Rumi wields her signature sword
Rumi wears her How It's Done outfit and comes with her sain-geom sword, chopstick-holding hands, noodles and a sushi roll for authentic demon-hunting snacking.
Zoey's teal and black tactical gear
Zoey sports her teal and black halter-style top and baggy cargo joggers, complete with interchangeable faces, hands, Korean shamanic blades and her favorite snacks.
Mira's ramen-fueled battle mode
Mira comes equipped with a kettle and cup of noodles alongside her curved moon sword, because she needs her ramen fix to fight demons effectively.
Final battle set with lightsticks
The Rumi and Jinu two-pack recreates the movie's final battle scene, with each fighter getting weapons, interchangeable faces and hands, plus bonus HUNTR/X and Saja Boys lightsticks.
Saja Boys capture Soda Pop moment
Jinu, Abby, Mystery, Romance and Baby arrive in their Soda Pop looks from the movie's iconic dance sequence, each with swappable hands, facial expressions and character-specific accessories.
Franchise expands beyond the screen
KPop Demon Hunters won two Oscars at the 2026 Academy Awards and is preparing a global concert tour. The merchandise boom includes Squishmallows, crochet kits, costumes and ramen noodles.
Sequel coming in 2029
With a 2029 sequel in development and Netflix announcing a global concert tour in May, the KPop Demon Hunters craze shows no signs of slowing down.
The big picture
These action figures feature interchangeable faces and hands, letting collectors pose characters in different emotional states and recreate scenes from the film.
