From Billboard · Sophie Dunne · · 1m 10s
Lenny Kravitz Ken doll sells out in hours
The rock star's Barbie Signature Kenbassador figure vanishes from Amazon shelves immediately after launch.
In brief
The rock star's Barbie Signature Kenbassador figure vanishes from Amazon shelves immediately after launch. Celebrity dolls remain a hot collectible market, with Lenny Kravitz's figure selling out Amazon's direct inventory within hours of release. Originally reported by Billboard.
Lenny Kravitz joins Ken's rock era
Mattel released the Barbie Signature Kenbassador Lenny Kravitz doll on September 17, 2026, inspired by his Blue Electric Light tour.
Amazon inventory sold out instantly
Just hours after release, Amazon's direct stock of the Lenny Kravitz doll disappeared, though resellers list copies for over $100.
Second Kenbassador in the collection
Lenny Kravitz follows LeBron James as the second figure in Mattel's Kenbassadors series, created to celebrate Ken's 65th anniversary.
Doll captures Kravitz's signature style
The figure features his trademark locs, tattoos, nose ring, and tour-inspired outfit including a bronze mesh tank, studded belt and sunglasses.
Priced at $70, available at retailers
The Barbie Signature Kenbassador Lenny Kravitz doll retails for $69.97 at Walmart, $69.99 at Target, and is listed on Amazon.
Part of Mattel's celebrity doll boom
Kravitz joins Whitney Houston, Marilyn Monroe and Kylie Minogue in Mattel's 2026 Signature collection celebrating influential figures.
The essence
Celebrity dolls remain a hot collectible market, with Lenny Kravitz's figure selling out Amazon's direct inventory within hours of release.
