Coach launches Tabby Tour with Spotify

The luxury fashion brand is partnering with Spotify to bring the Tabby Tour to college campuses across the US, UK, Japan and South Korea. The tour celebrates self-expression through music, fashion and culture.

Tinashe headlines with artist roster

Tinashe leads a lineup that includes Rachel Chinouriri, Nxdia, Fousheé, Alessi Rose and Estevie. Each stop features artists sharing their stories and performing live.

Tour kicks off in New York tonight

The Tabby Tour starts September 16 in New York with Tinashe, then hits Boston, Washington D.C., Columbus, Iowa City, Atlanta, Charlotte and Nashville through November.

International dates span UK, Japan, Korea

After the US leg, the tour moves to Manchester and London in October, then Tokyo and Osaka in Japan, before concluding in Seoul, South Korea on October 30.

Each stop features interactive experiences

Attendees can tour a Coach x Spotify bus, visit a ticket booth with special-edition Tabby bags, customize Coach hangtags and use a self-expression photo booth at every location.

“Live Your Story was inspired by in-depth conversations with Gen Z consumers.”

Coach stores get Spotify listening stations

Select Coach locations will feature Live Your Story listening stations with QR codes linking to the Spotify digital experience, extending the campaign beyond tour dates.