From Billboard · Gil Kaufman · · 50s
Tinashe Wants Popstar Album to Feel Playful and Free
Tinashe explains her popstar album aims to be playful and free, avoiding genre labels.
In brief
Tinashe explains her popstar album aims to be playful and free, avoiding genre labels. Tinashe created her popstar album to feel playful and free, rejecting genre constraints. Originally reported by Billboard.
Tinashe's Popstar Album Goals
Tinashe set one rule for Popstar: it must represent all things that make her unique.
“Number one was to put out a cohesive body of work that "represented all of the things that make me me"”
No Genre Rules
Tinashe doesn't subscribe to one particular sound or genre, calling all her music pop star.
“I don’t subscribe to like one particular sound, one particular genre. I’ve made records on this project that feel like dance records, like hip-hop records, like pop records, like R&B records”
Playful Approach
Tinashe described creating with a real sense of play, feeling really playful and free.
“That eclectic mix resulted from the 33-year-old singer coming into the sessions with "a real sense of play … like, just really playful and free"”
Stunt Promo Strategy
Tinashe planned a stunt to create buzz without obvious album promotion, hoping people would wonder what was happening.
“I was like, "we should do a stunt" ... like, we need a gaggy moment. And it would be really funny if people didn’t know that it was a stunt”
Early Tour Experience
Tinashe recalled being on tour with Justin Bieber at 14, feeling overwhelmed by the arena's volume.
“I was so happy to be there ... It was really palpable in the room ... I still to this day probably have not heard the decibel levels in an arena that loud”
The essence
Tinashe created her popstar album to feel playful and free, rejecting genre constraints.
