From Billboard · Isabela Raygoza · · 50s
Warner Chappell Names Carlos Ruiz to Lead Música Mexicana
Warner Chappell Music appoints Carlos Ruiz to boost música mexicana globally.
In brief
Warner Chappell Music appoints Carlos Ruiz to boost música mexicana globally. Warner Chappell Music expands música mexicana division with Carlos Ruiz as head, targeting global growth through cross-border talent and partnerships. Originally reported by Billboard.
New Leadership

Warner Chappell Music appoints Carlos Ruiz as head of música mexicana division.
Expanded Role
Ruiz oversees U.S. and Mexico operations, reporting to Gustavo Menéndez.
Talent Focus
Ruiz targets talent development and cross-border music partnerships.
Key Artists

Includes Natanael Cano, Alemán, and reggaetón artists El Malilla and El Bogeto.
Growth Data
Regional Mexican music grew 32.95% in U.S. on-demand streams year over year.
Global Impact
Latin music streams up 7.8% globally, with Mexico ranking third in streaming volume.
What it means
Warner Chappell Music expands música mexicana division with Carlos Ruiz as head, targeting global growth through cross-border talent and partnerships.




