From Billboard · Stefanie Tanaka · · 1m 10s
Zara Larsson on viral moments and connecting with fans
The Swedish pop star discusses what makes her concerts special and how she's building trust with her audience.
In brief
The Swedish pop star discusses what makes her concerts special and how she's building trust with her audience. Zara Larsson believes the most powerful concert moments come from fans, not planning, and that live performance is about creating shared experiences. Originally reported by Billboard.
Macklemore's support matters
Larsson values artists who speak out and can be trusted by fans. She sees Macklemore's public support as a sign of integrity in the music industry.
“It is so powerful to see how everyone can come together and make a difference.”
New arrangements bring fresh energy
Larsson performs her hits with a live band and fresh takes on familiar songs. She wants to give fans something new while celebrating what they already love.
“I can bring something new and fresh.”
Viral moments can't be planned
Larsson's most memorable concert moments, like the Lollapalooza drone shot and Belgium crowd lift, happen spontaneously. Fans create the magic, not the artist.
“It's something that can't be planned, and it's something that the fans bring.”
Fans are part of the show
Larsson sees live performance as a shared experience where the audience is essential. Every crowd brings something different that she cannot predict or control.
“The people who are watching in the crowd and the audience they are truly a part of the show.”
Every show is different
Larsson wants fans everywhere to feel part of something special and unpredictable. She embraces the uncertainty of live performance as its greatest strength.
“Every show is different and every audience brings something different.”
The bottom line
Zara Larsson believes the most powerful concert moments come from fans, not planning, and that live performance is about creating shared experiences.
