From Bon Appétit · Alaina Chou · · 4m
We Tested 39 Rice Cookers. Here's What Won
After 120 cups of rice and years of blind taste tests, the $70 machine beat almost everything.
In brief
After 120 cups of rice and years of blind taste tests, the $70 machine beat almost everything. You don't need to spend $400 for great rice. The $70 Hamilton Beach gets you most of the way, and the Zojirushi NP-HCC10 is the splurge only if rice is the thing you care about most. Originally reported by Bon Appétit.
The roommate's rice cooker
A college roommate brought one home, then graduated and took it across the country. Back to the stovetop method that never quite worked.
Why it earns the counter space

Rice that comes out fluffy every time frees you up to handle the rest of the meal. Worth the price and the storage hassle.
“There's nothing as humbling as cooking a big pot of rice for company only to find it's turned into a pile of mush.”
41 cookers, 120 cups
Years of testing in the Test Kitchen, plus long-term use at home by several editors. Prices ranged from $25 to $750.
The winner is $70
The Hamilton Beach 7-Cup Digital Programmable Rice Cooker. It makes up to 14 cups cooked, costs under $70, and beats machines many times its price.
“You don't need to spend hundreds of dollars to make great rice.”
It came in second by a hair
In blind white rice tastings, the Hamilton Beach ranked right behind the Zojirushi. It nailed brown rice too, with intact grains and real bite.
And it's much faster
White rice in 35 minutes versus the Zojirushi's 50. Brown rice in an hour versus 90 minutes.
Features at a budget price
Six presets, delayed start, a cook time countdown, and a beep when it's done. Most $70 machines skip all of that.
Where it falls short
The thin inner pot scorched a layer of rice in some tests. The lid opens sideways and needs a button held down, and water ratios don't change by rice type.
The best rice, full stop

The Zojirushi NP-HCC10 has won every blind taste test staffers have run. Grains never too soft, never too hard, never mushy.
“Zojirushi is to rice cookers what Vitamix is to blenders.”
Two technologies doing the work
Micom sensors adjust heat and time in real time, covering for sloppy water ratios. Induction heats the whole pot evenly instead of just the bottom.
The $400 problem
The NP-HCC10 has climbed steadily and now sits near $400, which is why it lost the top spot. Testers could still taste the difference every time.
Slow is the point
White rice can take an hour, brown up to two. Start it before you cook anything else, or use the timer.
“That's not a shortcoming. It's part of the reason they work so well.”
Small and PFAS-free
The GreenPan Advanced has a ceramic nonstick pot, a tiny footprint, and dishwasher-safe cleanup. Brown rice was excellent, white rice slightly uneven.
The stainless steel option
Tatung's cooker nests an inner pot inside an outer one filled with water, steaming the rice from the outside in. Done in half the Zojirushi's time.
Tatung's tradeoffs
The lid gets hot enough to burn your hands, it rattles as it cooks, and the steel pot needs soaking and scrubbing. At $210 with no presets, that stings.
How the testing ran
Every model cooked Nishiki medium-grain white rice first. Anything that passed moved to short-grain brown, then long-grain basmati.
Rice quality beat everything
No feature list rescued a machine that made gummy rice. Testers scored evenness, bite, and whether grains stayed individual.
Worthy runners-up
The $140 Cuckoo CR-0655F scored nearly as high as the Zojirushi but its lid flies open hard enough to knock the machine off the counter. The $99 Tiger JBV-A10U is the cheapest good Micom.
The $750 AI one
Zojirushi's NW-JEC10 learns your preferred texture from feedback after each batch, and it works. It won its taste test, but not by $450 worth.
Rinse, and know your cups
Wash rice until the water runs clear so it doesn't turn gummy. Capacity numbers use 180-ml rice cooker cups, not 237-ml US cups, and rice roughly doubles when cooked.
Here's the gist
You don't need to spend $400 for great rice. The $70 Hamilton Beach gets you most of the way, and the Zojirushi NP-HCC10 is the splurge only if rice is the thing you care about most.



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