From Buenos Aires Herald · Chloe Wellington-Hunt · · 1m 20s
Buenos Aires Loves Matcha
Buenos Aires cafes now serve matcha, a Japanese green tea, as a popular drink for health and social media.
In brief
Buenos Aires cafes now serve matcha, a Japanese green tea, as a popular drink for health and social media. Buenos Aires cafes have adopted matcha, a Japanese green tea, as a popular drink for health and social media trends. Originally reported by Buenos Aires Herald.
Matcha in Buenos Aires
Buenos Aires has become a hub for matcha, a Japanese green tea, as a popular drink.
Matcha's Origin and Popularity
Matcha, a powdered green tea from Japan, has become an international trend, especially in Buenos Aires.
Matcha in Local Cafés
Specialty coffee shops in Buenos Aires now serve matcha, with iced versions gaining summer popularity.
Emiliano Escudero's Experience
Emiliano Escudero, co-founder of Usina Cafetera, says matcha has shifted from being explained to being ordered.
“Before, we had to explain what matcha was”
Matcha Preferences
Argentines prefer matcha with milk and sweetening, while foreigners often choose it with water.
Social Media Impact
TikTok users search for the best matcha in Buenos Aires, driving demand for the drink.
ATYPICØ's Role
ATYPICØ, an Argentine matcha brand, works with cafés and events to promote matcha locally.
Local Production in Misiones
ATYPICØ is growing matcha production in Misiones province to create an Argentine identity.
Matcha's Future
Buenos Aires sees matcha as a lasting trend, not a passing fad, with potential for local innovation.
“I don’t think it’s a fad”
At a glance
Buenos Aires cafes have adopted matcha, a Japanese green tea, as a popular drink for health and social media trends.
