Detroit's V8 revival bets big on American truck power

With emissions rules relaxed, GM, Ford and Ram are investing billions to bring back V8 engines as gas-powered trucks surge in popularity.

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Sep 21, 2026

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Detroit's V8 revival bets big on American truck power

With emissions rules relaxed, GM, Ford and Ram are investing billions to bring back V8 engines as gas-powered trucks surge in popularity.

In brief

With emissions rules relaxed, GM, Ford and Ram are investing billions to bring back V8 engines as gas-powered trucks surge in popularity. GM, Ford and Ram are investing heavily in V8 engines for trucks and performance cars after Washington relaxed emissions rules and eliminated fuel-efficiency fines, betting Americans…

Washington clears the way for V8s

The federal government has relaxed emissions rules, eliminated companywide fuel-efficiency fines, and ended the federal EV tax credit, removing barriers to gas-powered vehicles.

Demand for big trucks stays strong

US consumers spent about fifteen billion dollars on full-size pickup trucks in December alone, according to Cox Automotive, showing sustained appetite for large gas-powered vehicles.

Detroit's Big Three invest billions

Detroit's Big Three invest billions

GM announced two new V8s for the two thousand twenty-seven Chevrolet Silverado and GMC Sierra after investing roughly eight hundred thirty million dollars in US propulsion plants.

Ram and Ford double down on V8s

Ram Trucks brought back its Hemi V8 engine in August and relaunched the TRX sport pickup this month. Ford's two thousand twenty-seven F-150 keeps its five point zero-liter V8 and plans a faster Mustang Dark Horse trim called the SC.

What customers want is horsepower

Dave Mann, president of Performance Oil Technology, says customers want more horsepower and torque. That's where the money is and the bread and butter for American automakers.

“What customers actually want is more horsepower and more torque. That's where the money is, and that's the bread and butter for American automakers.”

Hybrids are gaining on gas engines

As US pump prices keep rising, mild hybrids are gaining popularity. JD Power reports hybrids represented fifteen point nine percent of all vehicle sales in July, up two point five percent from July two thousand twenty-five.

The key point

GM, Ford and Ram are investing heavily in V8 engines for trucks and performance cars after Washington relaxed emissions rules and eliminated fuel-efficiency fines, betting Americans still want powerful gas vehicles.

Read the original on Business Insider

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