From Business Insider · Ben Shimkus · · 1m 40s
Detroit's V8 revival bets big on American truck power
With emissions rules relaxed, GM, Ford and Ram are investing billions to bring back V8 engines as gas-powered trucks surge in popularity.
In brief
With emissions rules relaxed, GM, Ford and Ram are investing billions to bring back V8 engines as gas-powered trucks surge in popularity. GM, Ford and Ram are investing heavily in V8 engines for trucks and performance cars after Washington relaxed emissions rules and eliminated fuel-efficiency fines, betting Americans…
Washington clears the way for V8s
The federal government has relaxed emissions rules, eliminated companywide fuel-efficiency fines, and ended the federal EV tax credit, removing barriers to gas-powered vehicles.
Demand for big trucks stays strong
US consumers spent about fifteen billion dollars on full-size pickup trucks in December alone, according to Cox Automotive, showing sustained appetite for large gas-powered vehicles.
Detroit's Big Three invest billions
GM announced two new V8s for the two thousand twenty-seven Chevrolet Silverado and GMC Sierra after investing roughly eight hundred thirty million dollars in US propulsion plants.
Ram and Ford double down on V8s
Ram Trucks brought back its Hemi V8 engine in August and relaunched the TRX sport pickup this month. Ford's two thousand twenty-seven F-150 keeps its five point zero-liter V8 and plans a faster Mustang Dark Horse trim called the SC.
What customers want is horsepower
Dave Mann, president of Performance Oil Technology, says customers want more horsepower and torque. That's where the money is and the bread and butter for American automakers.
“What customers actually want is more horsepower and more torque. That's where the money is, and that's the bread and butter for American automakers.”
Hybrids are gaining on gas engines
As US pump prices keep rising, mild hybrids are gaining popularity. JD Power reports hybrids represented fifteen point nine percent of all vehicle sales in July, up two point five percent from July two thousand twenty-five.
The key point
GM, Ford and Ram are investing heavily in V8 engines for trucks and performance cars after Washington relaxed emissions rules and eliminated fuel-efficiency fines, betting Americans still want powerful gas vehicles.



