DoorDash and Uber are coming for Instacart

DoorDash and Uber Eats are rapidly expanding grocery delivery partnerships, threatening Instacart's dominance at Costco.

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Sep 17, 2026

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DoorDash and Uber are coming for Instacart

DoorDash and Uber Eats are rapidly expanding grocery delivery partnerships, threatening Instacart's dominance at Costco.

In brief

DoorDash and Uber Eats are rapidly expanding grocery delivery partnerships, threatening Instacart's dominance at Costco. DoorDash and Uber Eats are using major retailer partnerships to break into grocery delivery, a market they see as worth a trillion dollars. Originally reported by Business Insider.

DoorDash and Uber expand at Costco

DoorDash launched nationwide Costco delivery on Thursday. Uber Eats expanded to 47 states the day before, up from 17. Both moves threaten Instacart's partnership with Costco since 2017.

Grocery is a trillion-dollar prize

Uber CEO Dara Khosrowshahi called grocery and retail sales "another trillion-dollar opportunity." DoorDash CEO Tony Xu says partnerships with grocers give it an edge over Amazon's expanding delivery network.

“"another trillion-dollar opportunity"”

Amazon's building its own network

Amazon's building its own network

Amazon is constructing warehouses and hiring delivery workers to bring groceries in 30 minutes or less. DoorDash, Instacart, and Uber Eats compete differently, using gig workers to fill orders from existing retailer shelves.

Why Costco matters so much

Costco's in-store visits grew 18% over seven years while Walmart and Target stayed flat. DoorDash called Costco "among the most-searched retailers not yet available" on its platform before the deal.

Instacart fights back with perks

Instacart started offering credits on orders for Costco executive members, who pay higher membership fees. CFO Emily Reuter said the benefit deepens relationships with high-value customers seeking additional value.

“"continuing to deepen the relationship with Costco"”

What it means

DoorDash and Uber Eats are using major retailer partnerships to break into grocery delivery, a market they see as worth a trillion dollars.

Read the original on Business Insider

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