From Business Insider · Business Insider · · 1m 10s
How Ron Johnson built Apple's retail empire
The executive who defied the internet era and created Apple Stores sits down to share his strategy.
In brief
The executive who defied the internet era and created Apple Stores sits down to share his strategy. Ron Johnson proved that physical retail could thrive even as the internet was supposed to kill it, by partnering with Steve Jobs to create a new kind of store experience. Originally reported by Business Insider.
The bet against the internet
In 2000, everyone thought the internet would kill physical stores. Ron Johnson joined Apple and disagreed, launching hundreds of Apple Stores with Steve Jobs.
Apple Stores changed the game
The stores generated millions for Apple and brought products to millions of new customers. Johnson's strategy fundamentally reshaped how tech companies sell.
A retail career across icons
Johnson spent 15 years at Target, then led Apple's retail revolution, and later became CEO of JCPenney. His new book 'Shop Different' covers it all.
Live Q&A this Thursday
Business Insider's Ana Altchek interviews Johnson on Thursday at 1:30 p.m. ET. He'll discuss Apple Stores, current retail trends, and career advice.
What's working in retail now
Johnson will share his take on what's succeeding and failing in today's retail landscape, plus advice on handling difficult bosses and nailing interviews.
In short
Ron Johnson proved that physical retail could thrive even as the internet was supposed to kill it, by partnering with Steve Jobs to create a new kind of store experience.
