Instacart and Provi team up on bar supply delivery

Instacart and Provi strike a partnership

Instacart has partnered with business-to-business alcohol marketplace Provi to offer same-day delivery of nonalcoholic items to restaurants and bars.

What will be delivered

The service will deliver items including mixers and paper products from grocery stores when ordered through Provi's website and app. Alcohol itself will not be included.

Solving last-minute shortages

Instacart and Provi aim to provide rapid delivery on items restaurants and bars need urgently, such as extra limes for margaritas and napkins for special events.

“What we are trying to solve for is that last-minute out-of-stock.”

Why this matters for bars

Garnishes and other supplies are key to selling high-margin drinks. Without them, bars cannot sell some of their most profitable products, Provi CEO Matthew Tucker said.

“If you don't have the garnishes, you aren't able to sell some of your highest-margin products.”

Labor shortages drive the need

Restaurants are dealing with labor shortages from immigration raids, leaving many establishments with fewer staff to make quick grocery runs to keep bars stocked.

Timing and expansion

This is Provi's first time selling nonalcoholic items. The partnership launches during peak season, as weeks before Thanksgiving and Christmas see the most customer engagement.