From Business Insider · Ben Shimkus · · 1m 10s
iPhone 18 Pro launches worldwide to long queues
Apple's newest flagship phone arrives Friday with new camera tech and AI features, drawing crowds to stores globally.
In brief
Apple's newest flagship phone arrives Friday with new camera tech and AI features, drawing crowds to stores globally. Apple launched the iPhone 18 Pro and Pro Max on Friday to global demand, with new 48-megapixel cameras and AI tools driving customer interest. Originally reported by Business Insider.
iPhone 18 Pro arrives Friday
Apple launches the iPhone 18 Pro and Pro Max today as crowds gather outside stores worldwide hoping to be first.
New camera is the headline feature
The Pro models include a 48-megapixel main camera with variable aperture, a first for iPhone, offering more control over lighting and depth of field.
iOS 27 brings AI tools
The phones run iOS twenty seven, including Apple's new AI tools like Siri AI, alongside new Apple Watches and AirPods five.
CEO Ternus marks the moment
Apple's new CEO John Ternus visited the Fifth Avenue flagship store in New York City for the launch, continuing a tradition his predecessor Tim Cook established.
Foldable iPhone coming soon
Apple's long-awaited foldable iPhone Duo remains in pre-orders and is scheduled to go on sale October twenty third.
The key point
Apple launched the iPhone 18 Pro and Pro Max on Friday to global demand, with new 48-megapixel cameras and AI tools driving customer interest.
