From Business Insider · Natalie Musumeci · · 1m
J.Crew's website crashes with cryptic AI message
The clothing retailer's site went down Monday, displaying a puzzling statement about its generative AI backend before the company offered customers a discount to apologize.
In brief
The clothing retailer's site went down Monday, displaying a puzzling statement about its generative AI backend before the company offered customers a discount to apologize. J.Crew's website crashed Monday, showing customers a message about its generative AI backend being healthy. The company apologized and sent a…
J.Crew's site goes down Monday
The clothing retailer's website crashed, displaying a message to shoppers: JCrew generative AI Backend is healthy. Multiple customers posted screenshots of the blank black page to social media.
“JCrew generative AI Backend is healthy”
Customer service responds quickly
J.Crew's customer service account replied to a confused shopper on X, saying: We're working to get the site back up and running, sorry for the trouble. Hope you'll check back soon.
“We're working to get the site back up and running - sorry for the trouble. Hope you'll check back soon!”
J.Crew offers twenty percent discount
In response to the disruption, J.Crew emailed customers a twenty percent discount code expiring Thursday. The email said: We're sorry. Thanks for your patience during our recent technical issues at jcrew.com.
“We're sorry! Thanks for your patience during our recent technical issues at jcrew.com.”
The headline
J.Crew's website crashed Monday, showing customers a message about its generative AI backend being healthy. The company apologized and sent a twenty percent discount code expiring Thursday.




