Personal AI agents go mainstream

Personal AI agents, once used mainly by Silicon Valley coders to boost work efficiency, are now entering homes as consumer products. Meta's Muse is leading this shift into the mainstream.

What Muse does for you

Muse lives on messaging apps and handles tasks autonomously: sending emails, purchasing items online, posting to social media, tracking prices, and managing calendars while users focus on other things.

Meta's TV debut for Muse

Meta released its first television advertisement for Muse this weekend. The ad shows a woman preparing a dinner party while Muse autonomously sorts emails, arranges her schedule, and purchases back-to-school items.

“Muse is going NATIONWIDE to a television near you”

Why agents differ from chatbots

Unlike chatbots from Anthropic and OpenAI that answer questions, personal AI agents act on users' behalf, run in the background, handle entire processes online, and send progress updates automatically.

The security trade-off

Muse requires access to email, credit card information, bank accounts, and passwords. Jake Moore, global cybersecurity advisor at ESET, warns that mistakes or manipulation could have real-world consequences.

“A mistake or manipulation could have real-world consequences, and that is terrifying”

Muse launches to immediate success

Despite privacy concerns, Muse shot to the top of the App Store one day after launch. Meta markets it as an agent that respects privacy, calling it AI that hustles for you.

“AI that hustles for you”