From Business Insider · Alex Bitter · · 1m 20s
Olo takes on DoorDash with in-store pricing
Restaurant software company Olo launches a delivery app charging customers the same prices they would pay in person, undercutting rivals that mark up menus.
In brief
Restaurant software company Olo launches a delivery app charging customers the same prices they would pay in person, undercutting rivals that mark up menus. Olo, a restaurant ordering software company, launched a delivery app on Tuesday offering in-store prices instead of marked-up menus, potentially saving customers…
Olo launches its own delivery app
Restaurant ordering software company Olo announced on Tuesday it is launching a customer-focused delivery app to compete with DoorDash and Uber Eats.
In-store prices, not marked-up menus
On Olo's app, customers see the same prices restaurants charge in-person patrons. Third-party delivery services typically charge customers higher menu prices than diners get at restaurants.
Savings of fifteen to thirty percent
Offering in-store prices can save customers between fifteen percent and thirty percent compared to what they would pay through other delivery apps.
Olo's model and restaurant partners
Olo, founded in two thousand five, now fields about three point five million orders daily through around eight hundred restaurant brands.
No drivers, but dispatch comparison
Olo does not operate its own delivery driver team. Instead it uses its dispatch service to compare options at third-party services like Grubhub and pick one based on cost and speed.
What matters most
Olo, a restaurant ordering software company, launched a delivery app on Tuesday offering in-store prices instead of marked-up menus, potentially saving customers fifteen to thirty percent compared to DoorDash and Uber Eats.
