From Business Insider · Allison Lau · · 1m 10s
Why this Costco member never leaves empty-handed
Eleven years of executive membership, weekly runs, and a short list of items that always make the cart.
In brief
Eleven years of executive membership, weekly runs, and a short list of items that always make the cart. Costco loyalty is built on a handful of repeat buys, not on browsing the whole warehouse. Originally reported by Business Insider.
Eleven years, one store
She has held a Costco executive membership for over a decade and treats the warehouse as the family's default grocery run.
“Anyone who knows me can attest that I'm a die-hard, loyal Costco shopper.”
At least once a week
The trips are weekly, sometimes twice a week, all to restock the groceries her family actually finishes.
“I visit at least once a week, sometimes twice”
Kirkland is the backbone
Kirkland Signature staples and Costco's lineup of salad kits carry most of the regular food shopping.
Not just food
The savings extend past the grocery aisles into household necessities and gifts, where the prices beat other stores.
“We've also found unbeatable prices on household necessities, gifts, and more.”
Five constant buys
Out of everything in the warehouse, five items land in her cart on every single trip.
“These are the five items I'll always buy at Costco”
The food court finish
No trip ends without a stop for a cookie at the food court, the small ritual that closes the run.
“before grabbing a cookie from the food court, of course”
The bottom line
Costco loyalty is built on a handful of repeat buys, not on browsing the whole warehouse.
