From CNBC · Brandon Gomez · · 2m
Peloton launches three new treadmills and AI coach
The fitness company is broadening its appeal with cheaper models, a folding treadmill, and AI-powered running analysis as it tries to return to growth.
In brief
The fitness company is broadening its appeal with cheaper models, a folding treadmill, and AI-powered running analysis as it tries to return to growth. Peloton unveiled three new treadmills and expanded its AI coaching platform to reach casual exercisers and serious athletes, betting new hardware and software can…
Peloton unveils three new treadmills
The connected fitness company on Tuesday unveiled three new treadmills and new features for its Peloton IQ artificial intelligence platform with tools for runners, walkers and hikers.
Broadening appeal from casual to serious athletes
Peloton aims to widen its customer base, from people looking for a more affordable, space-saving treadmill to more experienced athletes looking for personalized coaching.
Stock down forty-three percent since Stern arrived
Shares have dropped forty-three percent since CEO Peter Stern stepped into the role in January twenty twenty-five, raising the stakes for the turnaround effort.
Three price points for different budgets
The Tread Flex starts at two thousand one hundred ninety-five dollars as Peloton's lowest-cost and first folding model. The Tread Vision costs three thousand four hundred ninety-five dollars. The Tread+ Vision stays at six thousand six hundred ninety-five dollars.
Folding model addresses space concerns
The Tread Flex can contract by nearly half its size, potentially broadening the product's appeal among consumers with less space or lower equipment budgets.
AI coach analyzes running form in real time
Peloton IQ's new Run Analysis feature uses live video to score running efficiency and provide personalized pace, form and heart-rate guidance, similar to feedback from an in-person coach.
Integrating with Garmin, Whoop and Apple Health
Peloton already integrates with Apple Health, Fitbit and Garmin Connect. It is now adding Whoop, allowing members to connect their accounts and have Peloton workouts contribute to personalized insights.
Analyst expects muted revenue growth ahead
Truist analyst Youssef Squali told CNBC he expects revenue to remain pretty muted given continuous headwinds to subscriber growth, but anticipates next calendar year will be better.
“revenue to remain pretty muted given continuous headwinds to subscriber growth”
Holiday season will test the turnaround
After years of focusing on cost cutting and financial stability, Peloton is now trying to convince investors it can grow the business again. The holiday season will be an early test.
The short version
Peloton unveiled three new treadmills and expanded its AI coaching platform to reach casual exercisers and serious athletes, betting new hardware and software can restore growth after years of cost-cutting.
