From CNN Brasil · Paloma Pena · · 1m 30s
Ypê's Journey from Factory to Brazilian Homes
Brazil's leading cleaning brand Ypê expanded from a 1950 soap factory in Amparo to 96.3% of Brazilian homes through strategic industrial growth.
In brief
Brazil's leading cleaning brand Ypê expanded from a 1950 soap factory in Amparo to 96.3% of Brazilian homes through strategic industrial growth. Ypê, a 100% Brazilian company, now reaches 96.3% of Brazilian homes with 450+ products across 23 lines, starting from its 1950 soap factory in Amparo. Originally reported by…
Ypê's Origin
Ypê began manufacturing bar soap in Amparo, Brazil in 1950.
National Presence
Ypê reaches 96.3% of Brazilian homes according to Brand Footprint 2026.
First Production Shift
Ypê moved production to Amparo's industrial park in 1977.
Bahia Unit
Ypê opened a production unit in Simões Filho, Bahia in 2002.
Goiânia Unit
Ypê launched a Goiânia unit in 2012 producing cleaning accessories.
Itapissuma Unit
Ypê established a unit in Itapissuma, Pernambuco in April 2023.
Product Expansion
Ypê now offers over 450 products across 23 lines for home cleaning tasks.
Tixan Launch
Ypê launched Tixan in 2008 to expand laundry care products.
Distribution Center
Ypê built a distribution center in Sapucaia do Sul, Rio Grande do Sul in 2026.
Water Conservation
Ypê partners with local water conservation initiatives in Amparo, Brazil.
Local Impact
Ypê planted 53,000 native seedlings and restored 29 hectares in Camanducaia basin.
Timeline of Growth
Ypê expanded from 1950 soap factory to national presence through key milestones.
In short
Ypê, a 100% Brazilian company, now reaches 96.3% of Brazilian homes with 450+ products across 23 lines, starting from its 1950 soap factory in Amparo.
